Milan Fashion Week is in full swing, and the front rows are proving to be just as captivating as the runways themselves. The biggest fashion houses, from Gucci to Fendi and Versace, have drawn a glittering mix of Hollywood actors, K-pop idols, and Bollywood personalities. Their presence doesn’t just add star power; it underlines the way fashion and entertainment have become inseparably linked on the global stage.
Key Takeaways
- K-Pop Influence: K-pop stars, including members of An-Nyeongz and NCT, were seen at several top shows, showing their growing importance in the fashion industry.
- Hollywood A-Listers: A host of American and European actors, including Anne Hathaway and Salma Hayek, attended major presentations.
- Brand Ambassadors: Many of the attending stars have official partnerships with the brands, sitting front row as part of their ambassador duties.
The front rows at Milan’s shows have, in many ways, become a spectacle of their own. At Gucci, the spotlight inevitably fell on Indian superstar Alia Bhatt. As the brand’s global ambassador, her attendance was expected but still carried weight. She arrived in a sleek green trench coat from Gucci, joining a front row that included Salma Hayek and Daisy Edgar-Jones. Under the creative direction of Sabato De Sarno, Gucci seems determined to maintain its strong celebrity following.
Fendi’s womenswear presentation brought together a similarly striking mix of talent. American actor Amber Midthunder, Brazilian model Alessandra Ambrosio, and Yuqi of K-pop group (G)I-DLE were all in attendance. Their presence highlighted Fendi’s global reach and the way it appeals to audiences spanning different continents.
Over at Versace, the focus shifted to Anne Hathaway, a longtime friend of Donatella Versace. Hathaway, known for her bold red-carpet choices, remains a fashion week favorite and a reminder of how Versace continues to pull in some of Hollywood’s most bankable names. The brand’s ability to create these headline moments helps it remain firmly in the pop culture spotlight.
Prada’s showcase leaned into sophistication, welcoming film stars like Scarlett Johansson and Emma Watson, both of whom have had long associations with the label. Meanwhile, at Ferragamo, K-pop group NCT’s Jeno drew loud cheers from fans, reflecting just how much influence Asian celebrities now wield at these European shows.
The rise of Indian and South Korean stars on such international stages feels significant. They don’t just bring star power; they bring immense online followings that luxury brands are eager to tap into. For the fashion houses, these appearances offer something more than glamour. They provide a direct connection to engaged audiences who are shaping the next chapter of global luxury culture.
Frequently Asked Questions
Q. Why are so many K-pop stars at fashion shows?
A. K-pop stars have a huge and dedicated global fanbase. Luxury brands invite them to show and sign them as ambassadors to connect with a younger, trend-conscious audience and expand their market reach in Asia.
Q. When does Milan Fashion Week take place?
A. Milan Fashion Week happens twice a year for womenswear collections. The Fall/Winter collections are shown in February/March, and the Spring/Summer collections are presented in September/October. There are also separate weeks for menswear.
