Category: Food

  • New Ipiit App Could Save Your Life

    New Ipiit App Could Save Your Life

    Food allergies are serious business. They are very common, with nearly 3 million cases recorded in the United States annually. Consume the wrong thing and a trip to the emergency room might be in order.

    A new app called Ipiit aims to reduce your chances of eating the wrong things by helping you figure out what to avoid. The Ipiit app works by telling you whether the products you are considering buying from the grocery store fit into your preset dietary profile. The food profile created by the app is unique to each user. The app is available for free through the Android Market and the App Store.

    After installing the app, you must set your preferences so the app will know what foods you are trying to avoid. You can choose to avoid a specific allergen, a particular ingredient, or certain types of foods. You can also indicate specific dietary priorities, such as avoiding trans fats or limiting the sodium level. The preferences can be changed at any time.

    Then, you can scan the bar codes of the products you are interested in with your smartphone. Any bar code scanned will produce symbols that indicate whether the food should be avoided or if it is okay based on your preset preferences. The app can only tell you the contents of packaged foods imprinted with a bar code. Any fresh items made by the store or its parent company, like fresh bakery products, deli salads, and rotisserie chickens, will not have information included in the app.

    People with food allergies often find it difficult to keep track of all of their food restrictions. The app is also good for those who have dietary restrictions because of medications they are taking and people that are on a diet. Many health experts warn against consuming highly processed foods, but for most of us, eating all fresh foods all the time is unrealistic.

    The Ipiit app has a number of other features that are also useful. The app can suggest alternative products that would suit your needs and fit your diet better. Users can leave product reviews for the things that they’ve tried and read reviews left by other members. Food producers can also access the customer reviews to see what consumers are saying about their products.

  • Condé Nast Launching Culinary Competitor To Food Network

    Condé Nast Launching Culinary Competitor To Food Network

    Condé Nast has announced that it is launching a culinary video network through the Condé Nast Food Innovation Group. In summer of 2014, Condé Nast formed the Food Innovation Group when it placed Bon Appetit, its 60-year-old food magazine, and its digital food brand Epicurious under the same umbrella. The Food Innovation Group Video Network will feature innovative food programming from some of the world’s top chefs. Right now, the only major player in the food video industry is Food Network.

    The Video Network is optimized for mobile, with the videos presented in a vertical format. Studies have shown that millennials, the audience most valuable to advertisers, watch most of their media through mobile. As more young consumers migrate to mobile, Condé Nast will be in position to provide them with information in their desired format. Food is the third most popular category for millennials, after fitness and fashion.

    Advertisers will be able to attach their ads to pre-produced content or can work with the editing team to create branded content. Luxury automaker Infinity has already signed on to purchase branded ads on the Kitchen Tools series of content.

    Condé Nast is a division of Advance Publications and is headquartered at One World Trade Center in New York City. The company decided to expand its food video offerings when it discovered that placing food videos next to related articles resulted in a considerable increase in traffic. The company saw a huge opportunity in the industry and decided to take it.

    The company is planning to use different types of videos for its Epicurious and Bon Appetit brands. The videos for Epicurious will be mostly of the how-to variety, teaching the audience how to create culinary masterpieces. The videos for Bon Appetit will feature well-known personalities from the cooking world.

    The first videos on the Video Network will mainly be for Bon Appetit. Over time, the network will expand to 25 different shows and user-generated content from more than 100 food bloggers from around the world.

    One show that is scheduled for the Video Network is a show called “24 Hours In…” The show is based on a story by Andrew Knowlton published in Bon Appetit earlier this year describing how he spent 24 hours working at a Waffle House to see what it would like. Episodes of the show are likely to include Knowlton, and possibly others, taking 24 hour stints are various jobs across the country.